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  • Frederic Peyrot

The Analytics Dashboard Fallacy

Many leaders have been sold the idea that more data is the solution to their business problems. But data itself doesn't tell any interesting story.

It can confuse (focusing on the wrong metrics), be misinterpreted (most people don't understand statistics, not even economists), and doesn't offer any course of action.


What leaders need is NOT more fancy charts, but clear & actionable insights!


To get there, one must:

1) Identify relevant business questions

2) Define the right metrics

3) Turn that data into a relevant story and course of action


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