Adopting new tools
Updated: Jan 19
Organizations realize that, in order to support their business, they must adopt new digital tools. Leaders easily get sold by impressive demos, beautiful dashboards, trendy keywords (like AI, chatbot, or blockchain), or rely on big players’ name as a sign of trust and quality.
While some of these can be rational, they are also prone to error, and disregard other key questions such as:
Is this tool appropriate for the specific problem I want to solve?
It may be a useful tool but to others, not to you. You don’t need a marketing automation tool when your business relies on 5 customers. You don’t need this AI-powered analytics dashboard, when you already get what you need with Google Analytics.
Will I be using at least 80% of the features?
Many tools try to compete with “more” instead of “better”. Their tool is already doing what it is supposed to do, so they end up taking every customer feedback as literal specifications to add new features. The problem is that most users don’t need all these fancy features. It ends up adding complexity and often makes the whole software harder to use. Don’t buy a Ferrari when all you need is a Prius.
Is it going to integrate well with my existing tools?
Every time you add a new tool, that’s a new learning curve for your users, a new password to remember, a new tab on their browser, and potential data conflict if siloed in separate environments. Always consider integrations. The best environment is when users feel like they’re just using one single solution.
Will my employees like using this tool?
You don’t buy an expensive car without trying it. Get a free trial, and have your users judge by themselves. If buying a custom solution, let your vendor do some usability testing with your staff, using a clickable prototype. It is not just about what the tool can do, but also about whether your employees will be able to use it properly.
Like any critical decision making, it is better to have a decision framework beforehand, so that you won’t make decisions based on the wrong reasons.
If you feel it might be too difficult to assess what solution to use, you can always contact us and we’ll make this evaluation for you.